DEKALB, Ill. – NIU Athletics and Penrose Brewing Company, in coordination with Van Wagner, are proud to announce a new partnership on a co-branded seltzer, with a portion of the proceeds to directly benefit Huskie Athletics.  

"As both a brewer and a huge fan of college sports, I'm beyond excited to launch Huskie Seltz-Up with NIU Athletics," said Tom Korder, Head Brewer and Co-Founder of Penrose Brewing. "This cherry lime seltzer brings big flavor and even bigger school spirit — and knowing it supports NIU Athletics makes it taste even better. I can't wait to crack one open at Huskie Stadium this fall!"

Huskie Seltz-Up is a crisp and refreshing cherry lime hard seltzer, crafted by Penrose in proud collaboration with NIU, and prominently featuring the NIU Huskie logo on every can. Bursting with real fruit flavor, it blends juicy cherry sweetness with a zesty lime twist for the perfect game day sip. 

As part of the collaboration, NIU Athletics will receive a portion of each sale of the new cherry lime hard seltzer. Huskie Seltz-Up is available at local retailers in the DeKalb and Geneva area and will also be available at Huskie Stadium during NIU Football games during the 2025 season. 

Penrose Brewing Company is a local craft brewery based in Geneva, Ill., with a focus on small batch beers, fresh hop flavors and real fruited hard seltzers.