LAS VEGAS -- The Mountain West Conference today announced the launch of a refreshed brand identity, including a modernized wordmark, an updated color palette, and a new defining tagline: Built Bold.

The rebrand marks a pivotal step forward as the Conference enters a new era—one defined by growth, innovation, and transformation. 

"This new identity reflects exactly who we are as a Conference and where we're going," said Mountain West Commissioner Gloria Nevarez. "We are bold in our ambition, bold in our commitment to our student-athletes on the field and in the classroom, and bold in how we choose to lead. 'Built Bold' represents our willingness to take decisive steps forward—together—as we continue to shape a national Conference that delivers real opportunity and real impact for our institutions and communities."

The updated visual identity features a refined Mountain West wordmark and refreshed brand elements designed to better represent the Conference's evolving footprint and national reach. 

The new look is part of a broader effort to modernize the Mountain West's visual presence while creating a cohesive, flexible system that can be activated across all platforms—from broadcasts and digital media to campus and community engagement. 

Anchoring the new brand is the tagline: Built Bold—a rallying cry that reflects the Mountain West's identity and aspirations. 

Rooted in the Conference's positioning, Built Bold reflects the Mountain West's energy, excellence, perseverance, and innovation while reinforcing its commitment to leading confidently and shaping the future of collegiate athletics. The Conference's vision remains focused on providing transformative experiences for our student-athletes.

As the Conference looks ahead, one message is clear: the Mountain West is not defined by tradition alone—it is Built Bold.